No 2 always tries harder (IPL)

Comparing the league table position with the final result of IPL from 2015 to 2018:

2015: The winner MI had come second in the league

2016: The winner RCB had come second in the league

2017: The winner MI had come first in the league

2018: The winner CSK had come second in the league

Reminds one of the famous advertising slogan of Avis which ran for a few decades:

https://othmarstrombone.wordpress.com/2015/02/28/we-are-number-two-but-we-try-harder-the-underdog-narrative-of-progressivism/

and

http://www.adwomen.org/2012/05/we-try-harder-technology-vs-ideals/avis2/

 

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Ads which have stood the test of time

Every adman dreams of an advertising slogan or visual which would be remembered for generations-and preferably simple. Here is one about Maytag products (one of many from the company with the same theme):

https://www.youtube.com/watch?v=n7z6AKPGDZ4

Then there was this public service ad of the US government (1987) which had become a catch-phrase by the late 80s, with its bare minimum dialogue:

It unconsciously inspires PJs even today:

https://abn397.wordpress.com/2015/04/19/pj-of-the-weekend/

A later version of the 1987 ad from 1997 is more elaborate but probably not so well-known:

https://www.youtube.com/watch?v=qyXFN4ocN_o